Marketing Specialist

Burlington, MA, US, 01803

Marketing

Sophos Overview – Security Made Simple

Sophos makes IT security simple with next-generation solutions that protect networks, servers, and devices, wherever they are. Today, more than 100 million users in 150 countries and a global network of channel partners trust Sophos to deliver simple solutions to complex security challenges. Focused on innovation and backed by a global network of Sophos Labs threat intelligence centers and industry-leading support, Sophos delivers solutions that are simple to deploy, maintain, and manage, enabling organizations to focus on performance and growth. Sophos — Security made simple.

 

Job Purpose

The position for Marketing Operations Specialist provides key services to corporate, consumer, and field marketing teams. Services include a range of marketing operations and marketing automation activities, with a focus on marketing campaign execution. Includes campaign execution, forms creation, landing page creation, event software administration, surveys, nurture programs, consumer marketing strategy, and other campaign-related activities.

This role also supports core Marketing Operations functions and requires a high-level of collaboration within Marketing Operations and across several other Marketing teams. This role will focus on global marketing activity.

 

Main Duties

  • Work with Consumer, Event, and Field Marketing teams to develop and execute successful marketing campaigns to increase the interaction between Sophos and our target audiences
  • Oversee the scheduling, coordination and execution of marketing campaigns
  • Build and maintain forms, landing pages, surveys, and event themes.
  • Evaluate the performance of marketing campaigns and work with regional marketing teams to improve performance.
  • Oversee lead import activities globally, including collection and import of prospect, customer and partner data into automated systems; recommend process improvements where applicable
  • Drive new initiatives with marketing campaigns, providing feedback and recommendations to campaign owners
  • Oversee ongoing management of Marketing Automation and CRM contact databases, updating unsubscribes, eliminating duplicates and otherwise improving contact data quality
  • Assist with critical email communications execution globally
  • Support Marketing Ops Services team members as their region requires additional help.

 

Skills & Experience

  • Experience in one or more enterprise level marketing automation systems (Marketo, Eloqua, Pardot, etc.)
  • Experience in writing and reading HTML/CSS for emails and landing pages.
  • Excellent organizational skills.
  • 4-5 years’ experience in marketing
  • Must be proficient using Microsoft Office products including Word, PowerPoint, Excel and Outlook
  • Ability to work in a time sensitive environment and multitask
  • Project, task management abilities (I.e. JIRA, Asana)
  • Self-starter, ability to work independently, organized, flexible
  • Good analytical skills
  • Strong attention to detail and quality
  • Organized
  • Ability to multitask with multiple projects occurring at the same time
  • Strong desire to learn and apply modern marketing tactics

 

Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.

 

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights.  If you have any questions about Sophos’ data protection practices please contact dataprotection@sophos.com.

 

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


Nearest Major Market: Boston

Job Segment: Developer, CRM, Technology