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Product Marketing Manager

Burlington, MA, US, 01803

Marketing

Job Purpose

As a (contract) Product Marketing Manager at Sophos, you will be responsible for marketing all aspects of our Email Security business.  From building the story that we tell, to building the assets for demand-gen campaigns, and the plan and deliverables for a worldwide PR plan. You will provide leadership and spokesperson reasonability both internally and externally. You will develop world-class materials, online content, messaging, and positioning for the products. You will be the driver for all outbound marketing activities for your products, and you will work with regional field marketing teams across the world to develop innovative marketing programs that drive demand and revenue. Attention to detail, a sharp pen, and an eye for quality, along with the ability to grasp and translate technical capabilities into tangible benefits is crucial. 

 

Main Duties

  • Develop positioning and messaging that differentiates Sophos Email Security offerings in the market
  • Sales enablement: Communicate the value proposition of the services to the sales team and develop the sales tools needed to support the selling process. Deliver training, presentations, and demos as necessary to help sales, partners and prospective customers understand our value.
  • Service/Product launches: Plan the launches of new products and services for Sophos Email Security and lead the cross-functional implementation of the plan.
  • Market intelligence: Have a complete understanding how your customers buy and their buying criteria. Become the expert on your competition, and how to win against them.
  • Demand generation: Work with campaign and field marketing teams to develop the strategy and marketing programs that drive demand for your services.
  • Press and Analyst support: Work with Corporate Communications team to brief analysts and press as required.

 

Skills & Experience

Essential:

  • Product Marketing, Campaign Development, and PR experience in a high-tech environment
  • Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
  • World class communication and presentation skills, and experience of interacting with different areas of the business
  • Analytical, strategic, and data driven
  • Strong business acumen and the ability to forge and maintain relationships. Combining business, technology and budget challenges to produce results
  • Solid writing skills and a passion for creating the right content for the right audience
  • Excellent people skills to interact with colleagues, cross-functional teams, and third parties
  • A natural evangelist
  • Bachelor’s degree
  • An innovative and passionate approach
  • Hands-on and action-oriented

Desired:

  • You have demonstrated success planning and executing global product launches, preferably with Email Security product offerings delivered through the cloud
  • Good knowledge of the Endpoint, Firewall, and Cloud Security market and products with an appreciation of the operational practices, business functionalities and competitive landscape
  • Good knowledge of online marketing strategies (SEO, PPC, social media, etc.)
  • MBA degree is a plus, but not required
  • Additional languages

 

Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


Nearest Major Market: Boston