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Senior Marketing Manager - Maternity Cover

Abingdon, GB, OX14 3YP

Marketing

Sophos makes IT security simple with next-generation solutions that protect networks, servers, and devices, wherever they are. Today, more than 100 million users in 150 countries and a global network of channel partners trust Sophos to deliver simple solutions to complex security challenges. Focused on innovation and backed by a global network of Sophos Labs threat intelligence centers and industry-leading support, Sophos delivers solutions that are simple to deploy, maintain, and manage, enabling organizations to focus on performance and growth. Sophos — Security made simple.

This is a senior role within the NEMEA Field Marketing Team and is the overall strategic lead for end-user demand generation across the UK, Ireland and the Nordics.

 

Duties & Responsibilities

 

  1. Maximising Lead Generation - take overall responsibility for lead generation for UKIN, ensuring tracking and reporting on KPIs each quarter. Constantly review what is working, dig in to patterns, issues and investigate problems in lead generation and conversion. Work closely with the EMEA Sales Development Manager to understand SDR overall progress on leads and what we can do in Marketing to drive greater success.  
  2. End User Targeting Overall Lead – develop and deliver on the plan for targeting end users across the UKIN region, develop the appropriate direct go to market for new campaigns, product launches and messaging.
  3. Team Management – Effectively develop and lead a small team of direct reports ensuring they have clear objectives and a personal development plan. Recruit quality new hires as and when required, Support as 2IC for UKIN region and be a key contact for Senior Sales Leaders across the UKIN region.
  4. UKI Public Sector and Enterprise Marketing - work closely with sector leads to ensure a program of activity to deliver on Sales objectives and to drive success in these two important sectors for UKI. 
  5. Digital – work closely with the Global Digital Marketing Team on the marketing programs being run in UKIN and report back on the success of these activities.  Work closely with the SDR team on effective join up on digital campaigns to drive maximum success.  
  6. Sales Alignment – Build stakeholder relationships with the end-user sales management team within UKIN. Ensure that the full program of marketing activities (e.g. corporate campaigns, virtual events, face-to-face events, digital marketing and telemarketing) fulfils their requirements and supports them in achieving their quarterly sales targets.
  7. Planning, Reporting & KPIs - Ensure a clear program of activity is planned for each quarter and report back on results each quarter.
  8. Budget - Effectively manage and report on the marketing budget you own, ensuring all spend generates a clear ROI and is linked to agreed objectives for UKIN for the financial year.    

 

Special Conditions

 

  • Must be able to travel both within and outside of the UKI to other regions
  • Must be able to work non-standard hours from time to time, e.g. to attend events 

 

Organisational Responsibility

 

  • Reports to the Regional Director of NEMEA Marketing and works closely with UKIN sales, company suppliers and Sophos Partners.
  • Part of the NEMEA Field Marketing Team and requires close working with all team members.

 

Required Experience

 

  • Marketing business-to-business solutions 
  • Line Management 
  • Creation and execution of integrated marketing campaigns using email, direct mail, telemarketing, third-party lead generation, digital marketing and events
  • Creation of business marketing plans
  • Using CRM or other marketing systems to track marketing activities and investments
  • Budget management
  • Experience of working within a global, channel-led organisation
  • Not essential but knowledge and experience of the tech sector would be an advantage

 

Qualifications

 

Essential

 

  • Educated to degree level or equivalent

 

Desirable

 

  • Marketing qualification, CIM or equivalent

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.