Marketing Specialist

Date: 22-Nov-2021

Location: Oosterhout, NL, 4903 SE

Company: Sophos Ltd

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats. Powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos has major hubs around the globe. More information is available at www.sophos.com

We have an excellent opportunity for a Marketing Specialist to join the Sophos Marketing team in Benelux. This is a fantastic opportunity to develop your experience with an innovative global Cybersecurity business.

In this role you will plan, develop, implement, execute and measure the results of marketing campaigns and programs for Benelux. You will cover all aspects of marketing related to Customers, Prospects, and Channel Partners.


Main duties:

Lead Generation:

  • Implementing and measuring lead generation programmes using a variety of direct marketing disciplines, including Digital Marketing (Google adwords campaigns, Account Based Marketing …), webinars, events, content syndication campaigns, call out days. Reporting on thze success o0f campaigns based on the given KPIs and

Channel Marketing:

  • Contributing to the implementation of the marketing operational side of the Channel Partner Program in the Benelux, including Partner Portal management, communication to Partners, recruitment & enablement programs, channel events, partner training, and co-marketing campaigns. Planning and rolling out campaigns jointly with Sophos distribution for partner enablement & recruitment.

Trade shows and Events:

  • Organising and implementing events, including exhibitions, trade shows and seminars, both live and virtual.

Social Media & Communication:

  • Planning and executing social media strategy for Benelux via main social media channels: LinkedIn, Facebook, Twitter, etc, in alignment with the global social media strategy. Ownership of local communication plans in planning & executing. 

Lead management:

  • Organising and monitoring feedback from campaigns /events and managing leads to measure RoI and provide recommendations on improvements.

Budget management & campaign reporting on ROI & given KPI:

  • Managing the Benelux budget in accordance with the EMEA South strategy and report on campaign & overall marketing KPIs on a quarterly basis.


Skills & experience:

For this position we are seeking an organised, result driven, creative marketer who has already had the chance to gather first experiences in Field marketing. You are a motivated team-player with the following skills and experience:

  • Experience of Marketing B2B solutions
  • Experience in Digital Marketing & social media content creation
  • Experience in running demand generation programs through campaigns, events, etc.
  • Experience of implementing vendor partner programs
  • Examples of measuring campaign performance against objectives
  • Good project management, time management, and written communication skills
  • Fluent Dutch and English is required, French is desirable
  • Flexibility to travel is required in order to visit suppliers and attend regional events

Please express your interest today or contact a member of the Sophos Talent team with any questions!

What’s Great About Sophos?

  • Our people are what makes Sophos special – we demonstrate shared vision, talent, innovation, and creativity, all of which are accompanied by a great sense of fun and team spirit.
  • Employee-led diversity and inclusion groups that build community within Sophos and provide internal education and advocacy (eg. Sophos Women in Tech group to improve gender parity, encourage gender-balanced leadership, and support career progression at Sophos)
  • Sophos Environment Network and employee challenges to contribute to sustainability and reduce our environmental footprint
  • Annual commitment to charity and fundraising across our global sites and volunteer days for employees to give back to local communities
  • Global trivia competitions to keep our minds sharp
  • Global Mental Health days off work for all Sophos to help employees relax and recharge
  • Monthly employee wellbeing webinars and training to support employee health and wellbeing
  • Employee rewards and thanks, such as our free annual subscription to Calm


Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.   We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants that can contribute to the diversity of our team.  All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.


Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunites at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos' data protection practices, please contact dataprotection@sophos.com.