Senior Manager, Americas Sales Enablement

Dallas, TX, US


Job Purpose

As a Senior Manager, Americas Sales Enablement for the Americas region you’ll own strategy and execution of enablement programs in the region. Working closely with sales, enablement and marketing leadership you’ll develop and implement enablement plans for our internal sales teams and channel partners. You will be responsible for developing and supporting new hire onboarding and continuous education programs for all sales teams, driving the development and delivery of programs that include sales and partner onboarding, sales professional development, sales and launch readiness, and channel certification classes.


Main Duties:

  • Your goal is to support the acceleration of our business growth by improving the effectiveness and efficiency of sales, technical pre-sales, and channel partner efforts:
  • Identify enablement priorities with sales, marketing and enablement leadership and drive alignment on those priorities.
  • Define the Americas sales and channel enablement strategy and create plans with defined success metrics.
  • Partner with the sales team as a mentor/coach to improve sales skills.
  • Work with managers to assess sales staff and determine ongoing development needs.
  • Execute an ongoing professional development program for all sales roles including Account Managers, Sales Development Reps and Sales Engineers.
  • Identify and collaborate with learning and development vendors and consultants to implement effective enablement programs.
  • Collaborate on the design of programs such as new hire onboarding and sales certification programs to optimize implementation and adoption in your region.
  • Drive channel partner certification in line with the Sophos Partner Program, working with Channel Leaders to understand gaps and develop programs to fill them.
  • Coordinate enablement activities for new product launches in your assigned territories, tailoring messaging, content, sales tools to drive regional engagement.
  • Use a variety of training methodologies and techniques, create and deliver engaging enablement content virtually and in-person.
  • Monitor and report on the overall effectiveness of enablement programs measuring the return of investment and impact on key business metrics.
  • Play a key role in the development of the annual Sales Summits (Kick-Off) plans working with the Marketing, Sales, and Executive teams.
  • Some travel within the Americas region and on occasion outside the region


Skills & Experience:


  • Previous experience in a Learning and Development, Sales Enablement, Direct Sales, Channel Account Management or Product Marketing role
  • Strategic thinker who can transform vision into structured plans, actions, and metrics
  • Strong record of managing Sales Enablement programs, Product Launches, or Sales teams resulting in positive sales results
  • Facilitating sales training programs and delivering training, both in-person and remotely
  • Demonstrated ability to communicate effectively with sales leadership and to build productive working relationships at senior levels.
  • Strong organizational and planning skills, able to progress quickly on multiple priorities in parallel
  • Exceptional written and verbal communication, and polished presentation skills
  • Able to articulate complex matters in a way that is easily understood by all types of audiences
  • Excellent listener, able to continually gather and act on feedback to constantly improve programs
  • Ability to see initiatives through to the end, while measuring results and adjusting plans as needed
  • Ability to identify, influence and manage ad hoc teams without solid lines of authority
  • Understanding your audience
  • Creative problem solver
  • College or University Degree



  • Sales Methodology Certifications
  • Chartered Institute of Marketing Diploma


Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.


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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth