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Marketing Specialist

Dallas, TX, US

Marketing

Marketing Specialist, Consumer 

  

Why Work for Sophos? 

Sophos evolves to meet every new challenge, protecting more than 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats. Powered by SophosLabs, our cloud-native and AI-enhanced solutions are able to adapt and evolve to secure endpoints and networks against never-before-seen cybercriminal tactics and techniques. Managed through our award-winning, cloud-based platform, Sophos Central, our best-of-breed products work together through our unique Synchronized Security system to share threat intelligence and respond to evolving threats. The Sophos suite of products secures networks and endpoints against automated and active-adversary breaches, ransomware, malware, exploits, data exfiltration, phishing, and more. 
 

As a CRO Marketing Specialist, Consumer at Sophos, you will play a pivotal role in planning and executing web and email marketing campaigns designed to help consumers see the value of Sophos, increasing the effectiveness of our marketing programs to acquire and retain more customers. 

This role will join the Consumer Marketing team, responsible for driving growth and generating revenue for the company through our award-winning consumer products Sophos Home Premium and Hitman Pro. 

Working with our agency partners and key internal marketing stakeholders, you will: 

  • Develop and execute CRO A/B testing plans to further optimize our customer experience from start to finish 

  • Run continuous website, email, and in-product messaging testing projects to more effectively attract and acquire new customers 

  • Write, develop and optimize email and in-product marketing messaging to convert trial and free users to paid subscribers 

  • Provide ongoing actionable insights into web, email, and in-product marketing campaign performance to relevant stakeholders 

  • Act as a liaison between the marketing and support team, actioning requests from support agents for clarification and guidance on marketing-related cases, and suggesting and actioning recommended marketing improvements  

 

You: 

  • are a testing and optimization expert who can confidently design and drive CRO programs to increase the efficiency of marketing efforts 

  • have proven (3+ years) experience executing email and web optimization campaigns either in-house or as part of a digital marketing agency 

  • are a skilled copywriter with the ability to translate technical concepts into laymans terms 

  • want to be part of a small, entrepreneurial team with daily exposure to engineering, marketing, product, and support colleagues 

  • are an entrepreneurial self-starter who conveys a balanced sense of urgency, uses data to drive decision making, and gets things done 

  • are willing to travel up to 10% of your time to attend industry events and team offsites 

  • have a good understanding of consumer subscription software and eCommerce business metrics 

 

Other desirable skills: 

  • You have demonstrated success executing CRO marketing campaigns to support the launch and scale-up of new products, preferably within the consumer subscription software space 

  • Experience managing email and website improvement campaigns in multiple countries and languages 

  • Proficiency with Google Analytics, Data Studio, VWO, Drupal CMS 

 

Our Commitment To You 

Sophos is committed to equality of opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, color, age, disability or sexual orientation. 

  

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com. 

 

 

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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