Consumer Marketing Specialist

Dallas, TX Office, Dallas, TX Office, US


Sophos Overview – Cybersecurity Evolved


Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats. Powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.


Job Purpose:

As an Acquisition Marketing Specialist, Consumer at Sophos, you will play a pivotal role in planning and executing global digital marketing campaigns designed to help consumers see the value of Sophos, increasing the effectiveness of our digital marketing programs and acquire more new customers.

This role will join the Consumer Marketing team, responsible for driving growth and generating revenue for the company through our award-winning consumer products Sophos Home Premium and Hitman Pro.


Main Duties:

  • Develop, execute, and optimize cutting-edge paid search, social, affiliate and display campaigns from conception to launch
  • Manage, create, test, and improve creative assets as part of ongoing program optimization campaigns
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Measure and evaluate relevant paid marketing KPIs
  • Maintain our Amazon product listings
  • Help design landing pages to increase the conversion rate of visitors to customers
  • Own the product promotional calendar, coordinating marketing efforts to support ongoing promotional activities.
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Work with other marketing stakeholders to work on ad-hoc projects to sustain business growth


Skills & Experience:

  • You are an entrepreneurial self-starter who conveys a balanced sense of urgency, uses data to drive decision making, and gets things done
  • You have a deep understanding of modern digital marketing tactics and can confidently identify and articulate opportunities for continuous improvement
  • You have proven (3-years) experience executing paid consumer digital marketing campaigns either in-house or as part of a digital marketing agency (including paid search/social and programmatic display)
  • You want to be part of a small, entrepreneurial team with daily exposure to engineering, marketing, product, and support colleagues
  • You are a natural creative with an eye for good design
  • You have a good understanding of consumer subscription software business metrics
  • You are willing to travel up to 10% of your time to attend industry events and team offsites


Equal Opportunities:

Sophos is committed to equality of opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, color, age, disability or sexual orientation.


If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.

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