Marketing Programs Manager - Demand Generation

Burlington, MA, US, 01803 Vancouver, CA, V6C 1W6

Marketing

Sophos makes IT security simple with next-generation solutions that protect networks, servers, and devices, wherever they are. Today, more than 100 million users in 150 countries and a global network of channel partners trust Sophos to deliver simple solutions to complex security challenges. Focused on innovation and backed by a global network of Sophos Labs threat intelligence centers and industry-leading support, Sophos delivers solutions that are simple to deploy, maintain, and manage, enabling organizations to focus on performance and growth. Sophos — Security made simple.

Job Purpose

“Dynamic, Results-Driven, Energetic”.  Do any of these words describe you? If the answer is yes, you may be a perfect fit for the Sophos Americas Marketing team! We are currently seeking a self-motivated, high energy individual that wants to be part of a high growth security industry working with a recognized leader delivering award-winning products. This role reports to the Senior Manager of Demand Generation and will help to build and execute on a high volume of marketing programs. Sophos has a strong culture, commitment to excellence and promotes from within. Take your career to the next level and join the leader in cybersecurity.

 

Main Duties

  • Help to define, build and execute the North America demand gen plan to exceed company goals for marketing qualified leads and opportunity conversions
  • Suggest creative and state-of-the-art ways to build demand around target areas such as solutions, industries and company size
  • Assist in the development and execution of marketing programs (webinars, content syndication, digital display and direct mail)
  • Support an innovative product road map by helping to launch new version and product releases
  • Develop, execute and optimize targeted email and nurture campaigns
  • Monitor, track and report on campaign performance
  • Work closely with sales to communicate new campaigns, gain feedback on lead quality and optimize accordingly
  • Process incoming leads from marketing programs (in collaboration with Marketing Specialist)
  • Manage third party vendors
  • Bring a can-do attitude and be prepared to support new key marketing initiatives as required

Skills & Experience

  • 3-5 years prior marketing, customer marketing or marketing programs experience. High tech experience is a plus.
  • Detail-oriented with the ability to execute and track multiple marketing activities and campaigns
  • Strong communication skills, both written and oral
  • Ability to learn new processes and optimize existing ones
  • Experience with CRM systems, email marketing applications and webcast platforms
  • Proficient with MS Office
  • Excellent organizational, planning & prioritization skills
  • Self-directed individual
  • Experience with the channel a is a plus
  • BA/BS required

Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation

 

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights.  If you have any questions about Sophos’ data protection practices please contact dataprotection@sophos.com

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


Nearest Major Market: Boston

Job Segment: CRM, Technology

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