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Senior Digital Marketing Specialist

Abingdon, GB, OX14 3YP

Marketing

Sophos Overview – Cybersecurity Evolved

Sophos evolves to meet every new challenge, protecting more than 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats. Powered by SophosLabs, our cloud-native and AI-enhanced solutions are able to adapt and evolve to secure endpoints and networks against never-before-seen cybercriminal tactics and techniques. Managed through our award-winning, cloud-based platform, Sophos Central, our best-of-breed products work together through our unique Synchronized Security system to share threat intelligence and respond to evolving threats. The Sophos suite of products secures networks and endpoints against automated and active-adversary breaches, ransomware, malware, exploits, data exfiltration, phishing, and more.

 

Location: We are happy to consider applicants working from the Abingdon office or Home based UK

 

 

Job Purpose

 

We are seeking a Senior Digital Marketing Specialist (Paid Media) to join our growing in-house digital team. This position will plan, develop, and implement comprehensive paid media strategies to increase our brands' visibility and recognition and drive new user acquisition while increasing ROAS. You will be a great fit for this role if:

 

  • You are tech-savvy, self-starting, resourceful, entrepreneurial, endlessly curious, and highly ambitious
  • You have effective time management and organization skills, strong communication and interpersonal skills, a positive attitude and a growth mindset
  • You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others
  • You are capable of growing revenues by successfully managing multiple paid digital campaigns across various platforms.
  • You strategically develop and implement campaigns, manage budgets and bids, analyze campaign performance and present data-driven insights.

 

Main Duties

 

  • Build, launch and manage:
    • Global paid search campaigns in (Google/Bing)
    • Global paid social campaigns (LinkedIn, Facebook/IG, Xing, Youtube)
    • Global programmatic (DSP) and ABM campaigns
    • Global retargeting (Adroll, Facebook, LinkedIn)
  • Create and deliver meaningful insights through analytics and reporting bi-weekly, monthly, and quarterly to marketing leaders.
  • Create ad and landing page A/B messaging tests
  • Coordinate with stakeholders across the internal marketing team and web development teams as well as external vendors and agencies to ensure campaigns and projects are properly executed, tracking, measured and reported
  • Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
    • Keyword research and website research
    • Campaign structure building
    • Ad copy creation
    • Tagging: GTM experience, publisher UI experience
    • Ensuring smooth launch

 

Skills & Experience

 

  • You are a confident Digital Marketeer seeking a role with a Global scope
  • Hands-on experience in a data-driven role managing performance-based paid social, search, display and ABM campaigns at a direct-sales company or marketing agency
  • BA or BS in Marketing or a related discipline is preferred
  • Expert understanding of Google Analytics
  • Advanced knowledge of Excel or Google Sheets
  • Strong analytical skills
  • Exceptional attention to detail with the ability to meet tight deadlines
  • A positive outlook and a strong desire to learn as much as you can
  • Additional certifications would be an advantage (Google Analytics, Google Ads Display, Google Ads Mobile, YouTube Ad, Bing Ads, etc.)

 

Please express your interest today or contact a member of the Sophos Talent team with any questions!

 

Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.