Sales Operations Manager

Abingdon, GB, OX14 3YP Dallas, TX, US


Sophos Overview – Cybersecurity Evolved

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats. Powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

Sales Operations Manager


Job Summary:

As the Sales Operations Manager supporting SDR Operations you will partner with global Sales Development and Marketing leaders to ensure our SDR, live chat, and small business teams can perform at a world-class level. This role will manage global live chat and small business teams directly while partnering with SDR teams to optimize processes and technologies for global pipeline generation.


Primary responsibilities include driving strategic planning for our global SDR program, managing the global live chat program, building out a small business sales development program for the company, and managing technologies that support our global SDR program.


You should expect to spend roughly 25% of your time in strategic planning and program management to drive improvements in the SDR program, 25% managing live chat and small business operations, 25% deploying and managing technology related to our SDR and live chat programs, and 25% managing internal partnerships with Sales and Marketing leadership) and external vendor relationships (contracts, agency coordination, etc.).


Candidates for this role should have experience in Sales Operations and/or SDR leadership, ideally as part of a global organization.  


Main Duties:

  • Partner with Sales Development leadership, Marketing leadership, and Sales Operations teams to determine which tools, process, reports, and business model will take our business forward
  • Collaborate with Sales Development teams and Sales Ops to build credibility and vision for the future of the Sales Development program
  • Help Sales Development leaders with organizational capacity planning
  • Report on and provide insight to the global SDR organization to drive meaningful conversations and decisions for future directions of the program
  • Drive alignment in process across global SDR teams; e.g., drive consistency in lead qualification best practices across various SDR team
  • Program management; identify technology or process gaps, build out a program roadmap, drive projects to closure, measure results for continuous program improvement
  • Manage monthly and quarterly review process for SDR organization, including scheduling meetings, meeting agendas, and following up on action items
  • Develop long-term staffing models for SDR, live chat, and small business teams
  • Manage a company-wide live chat program which includes managing a global team, technology, and operations related to live chat
  • Vet, implement, and maintain live chat technologies, including administration of live chat software technologies and integration with related systems
  • Build out a global small business team and program to handle inbound small business lead qualification
  • Implement and manage applications that support global SDR and live chat programs; includes working with Marketing Operations, Sales Operations, IT, and vendors to identify strategic technologies, implement new applications, administer SDR-related applications, and troubleshoot issues as needed (in partnership with IT and vendor support teams)
  • Manage content for SDR training programs and for SDR applications via a dedicated content developer
  • Manage in-bound data flow and quality in partnership with data specialists within the company
  • Partner with SDR management and Marketing Operations to facilitate out-bound/ABM campaigns and SDR prospecting through strategic technology and data acquisition
  • Continuous improvement related to data acquisition and data quality
  • Help manage SDR agency commercials (budget and contracts), legal compliance, systems integration, and standards


Skills & Experience:

  • Experience with marketing automation, CRM systems, and sales automation software experience
  • Project management – ability to manage projects and people to drive meaningful technical and process change
  • Analytical skills – ability to assess people, processes, and software to identify opportunities for improvement
  • Written and verbal communication skills
  • Manage the quality of service delivered in a high-growth environment
  • Leadership and management skills
  • Employee training and development
  • Time management
  • 3-5 years experience in Sales, Sales Development, or Sales Operations
  • Experience with the following applications:
    • Outreach.IO (Sales Automation)
    • Drift (Live Chat)
    • Chili Piper (Meeting Booking)
    • ZoomInfo (Prospecting)

Equal Opportunities & Privacy

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation. If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.


At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.

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