Marketing Operations Specialist

Ahmedabad, GJ, IN, 380006

Marketing

Sophos Overview – Cybersecurity Evolved

As a worldwide leader in next-generation cybersecurity, Sophos protects nearly 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats. Powered by SophosLabs – a global threat intelligence and data science team – Sophos’ cloud-native and AI-enhanced solutions secure endpoints (laptops, servers and mobile devices) and networks against evolving cybercriminal tactics and techniques, including automated and active-adversary breaches, ransomware, malware, exploits, data exfiltration, phishing, and more. The award-winning Sophos Central cloud-based platform integrates Sophos’ entire portfolio of best-of-breed products, from the Intercept X endpoint solution to the XG Firewall, into a single system called Synchronized Security. Sophos products are exclusively available through a global channel of more than 47,000 partners and Managed Service Providers (MSPs). Sophos also makes its innovative commercial technologies available to consumers via Sophos Home. The company is headquartered in Oxford, U.K., and is publicly traded on the London Stock Exchange under the symbol “SOPH.”

Job Purpose

The position for Marketing Operations Specialist provides key services to corporate and field marketing teams. Services include a range of marketing operations and marketing automation activities, with a focus on marketing campaign execution. Includes email marketing, forms creation, landing page creation, event invites, surveys, nurture programs, and other campaign-related activities.

This role also supports core Marketing Operations functions and requires a high-level of collaboration within Marketing Operations and across several other Marketing teams. This role will focus on 90% regional activity (primarily focused on APAC Marketing) and 10% global activity. This role will be based in APAC region.

 

Main Duties

 

  • Work with Field Marketing teams to develop and execute successful marketing campaigns to increase the interaction between Sophos and our target audiences
  • Oversee the scheduling, coordination and execution of regional email marketing campaigns
  • Building and maintaining forms, landing pages, surveys, and event modules related to Americas Marketing efforts
  • Evaluate the performance of marketing campaigns and work with regional marketing teams to improve
  • Oversee lead import activities globally, including collection and import of prospect, customer and partner data into automated systems; recommend process improvements where applicable
  • Drive split-testing initiatives with email marketing campaigns, providing feedback and recommendations to campaign owners
  • Oversee ongoing management of Marketing Automation and CRM contact databases, updating unsubscribes, eliminating duplicates and otherwise improving contact data quality
  • Assist with campaign and event reporting and data cleansing.
  • Assist with event landing page and event creation

 

Skills & Experience

 

Essential

  • Native or Fluent English Speaker
  • 2-4 years’ experience in campaign execution
  • 2-4 years’ experience with marketing automation (Eloqua, Marketo, etc.)
  • 2-4 years’ experience working in a multi-national company serving multiple countries
  • Excellent organizational skills
  • Ability to work in a time sensitive environment and multitask
  • Project, task management abilities (I.e. JIRA, Asana)
  • Proficient using Microsoft Office products including Word, PowerPoint, Excel and Outlook

 

Behaviours

 

  • Self-starter, ability to work independently, organized, flexible
  • Good analytical skills
  • Strong attention to detail and quality
  • Organized
  • Ability to multitask with multiple projects occurring at the same time
  • Strong desire to learn and apply modern marketing tactics

 

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


Job Segment: CRM, Technology

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