Senior Paid Media Specialist

UK Remote
Job Requisition Number:  UKMKT54

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats. Powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos has major hubs around the globe. More information is available at www.sophos.com


Job Purpose

We are seeking a Senior Digital Marketing Specialist (Paid Media) to join our growing in-house digital team. This position will plan, develop, and implement comprehensive paid media strategies to increase our brands' visibility and recognition and drive new user acquisition while increasing ROAS.


You will be a great fit for this role if:

  • You are tech-savvy, self-starting, resourceful, entrepreneurial, endlessly curious, and highly ambitious.
  • You have effective time management and organization skills, strong communication and interpersonal skills, a positive attitude and a growth mindset.
  • You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others.
  • You are capable of growing revenues by successfully managing multiple paid digital campaigns across various platforms.
  • You strategically develop and implement campaigns, manage budgets and bids, analyze campaign performance and present data-driven insights.
  • You have exception ad copywriting skills.


Duties & Responsibilities

  • Build, launch and manage:
    • Global paid search campaigns in (Google/Bing)
    • Global paid social campaigns (LinkedIn, Facebook/IG, Youtube)
    • Global programmatic (DSP) and ABM campaigns
    • Global retargeting (Google 360, Facebook, LinkedIn)
  • Create and deliver meaningful insights through analytics and reporting bi-weekly, monthly, and quarterly to marketing leaders.
  • Create ad and landing page A/B messaging tests
  • Coordinate with stakeholders across the internal marketing team and web development teams as well as external vendors and agencies to ensure campaigns and projects are properly executed, tracking, measured and reported
  • Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
    • Keyword research and website research
    • Campaign structure building
    • Ad copy creation
    • Tagging: GTM experience, publisher UI experience
    • Ensuring smooth launch


Skills & Experience

  • You are a confident Paid Media marketer seeking a role with a Global scope.
  • 5-6 years hands-on experience in a data-driven role managing performance-based paid social, paid search, and ABM campaigns at a direct-sales company or marketing agency
  • BA or BS in Marketing or a related discipline is preferred
  • Expert understanding of Google Analytics
  • Working knowledge of Google 360 (Campaign Manager, Search and Display 360)
  • Verifiable copywriting skills specifically for paid media ads in paid search and display.
  • Advanced knowledge of Excel or Google Sheets
  • Strong analytical skills
  • Exceptional attention to detail with the ability to meet tight deadlines
  • A positive outlook and a strong desire to learn as much as you can
  • Additional certifications would be an advantage (Google Analytics, Google Ads Display, Google Ads Mobile, YouTube Ad, Bing Ads, etc.





What’s Great About Sophos?

  • Our people are what makes Sophos special – we demonstrate shared vision, talent, innovation, and creativity, all of which are accompanied by a great sense of fun and team spirit.
  • Employee-led diversity and inclusion groups that build community within Sophos and provide internal education and advocacy (eg. Sophos Women in Tech group to improve gender parity, encourage gender-balanced leadership, and support career progression at Sophos)
  • Sophos Environment Network and employee challenges to contribute to sustainability and reduce our environmental footprint
  • Annual commitment to charity and fundraising across our global sites and volunteer days for employees to give back to local communities
  • Global trivia competitions to keep our minds sharp
  • Global Mental Health days off work for all Sophos to help employees relax and recharge
  • Monthly employee wellbeing webinars and training to support employee health and wellbeing
  • Employee rewards and thanks, such as our free annual subscription to Calm


Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity.   We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants that can contribute to the diversity of our team.  All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.


Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos' data protection practices, please contact dataprotection@sophos.com.

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.