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Senior PR Manager, Northern Europe (UK, Ireland & Nordics) - Maternity cover

Date: 23-Sep-2021

Location: Abingdon, GB, OX14 3YP

Company: Sophos Ltd

Sophos Overview – Cybersecurity Evolved

Sophos is a worldwide leader in next-generation cybersecurity, protecting more than 500,000 organizations and millions of consumers in more than 150 countries from today’s most advanced cyberthreats. Powered by threat intelligence, AI and machine learning from SophosLabs and SophosAI, Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks. Sophos provides a single integrated cloud-based management console, Sophos Central – the centerpiece of an adaptive cybersecurity ecosystem that features a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors. Sophos sells its products and services through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

 

 

 

Job Purpose:

Sophos seeks a creative, results-driven, and self-motivated PR professional to manage a fast-paced press office for the UK, Ireland and Nordics. This is a highly visible role that demand professionalism, poise, and the ability to influence and collaborate across the entire organization to achieve key business objectives.

Reporting to the Senior Director of Global Public Relations, you will play a hands-on role in helping the company to raise brand awareness and continue to establish a position of leadership in the highly competitive cybersecurity market.

You will manage an external PR agency and support marketers across the region. You will also work in collaboration with the wider team of PR leaders and social media managers to drive global campaigns and consistency, with the opportunities to lead global campaigns and initiatives.

 

Main Duties:

 

  • Work closely with regional PR agencies strategically drive coverage in regions
  • Maintain relationships with key journalists (both direct and through PR agencies) to drive coverage from all areas of the business
  • Partner with regional sales and marketing leadership to develop plans and secure budget that deliver PR programs to support regional objectives
  • Develop regional PR plans, working with agencies, on a quarterly and annual basis
  • Work with local marketing leaders to provide strategic PR counsel and guidance, and determine PR priorities
  • Effectively report on quarterly activities across the region providing strategic guidance from these quarterly evaluations
  • Work with company thought leaders and experts to write external positioning, articles, press releases, pitch content, talking points as required
  • Take the lead in promoting coverage achieved, and articulating the positive impact to the business, especially sales, marketing, and senior leadership
  • Participate as key contact and council for EMEA especially within crisis communications
  • Stay ahead of key issues in the region, drafting statements and QA for issues that impact Sophos’ business or customers
  • Manage and prep senior spokespeople to improve media engagement and share key opinions and talking points with colleagues worldwide
  • Maintain the highest standards for content quality and proofing of any communication
  • Use global monitoring systems to measure and report on media engagement success and proactively suggest projects and strategies for continual program improvement
  • Ensure that all agencies and team are aware of key messages, corporate positioning, stay on brand

 

 

 

Experience

 

Essential:

  • 8+ years’ experience in a similar role, or at a PR agency
  • Proven ability to work with and appropriately manage a PR agency
  • Excellent writing and communication skills, ability to present with confidence is essential

 

Desirable:

  • Cybersecurity or technology experience is desirable

 

Skill & Abilities

 

Essential:

  • Comfortable working across all levels of the organization, using influence to achieve results
  • Deadline-focused and able to multi-task in a fast-moving press office
  • Proven ability to manage and drive coverage results
  • Meticulous attention to detail and commitment to the highest standards of quality

 

Desirable:

  • Passionate, creative thinker who is proactive in driving new initiatives

 

Behaviours

 

Essential:

  • Calm and rational under pressure
  • Able to adapt and adjust quickly to change
  • Comfortable working across all levels of the organization, using influence to achieve results

 

 

Qualifications

 

Essential:

  • Degree level or higher

 

 

Equal Opportunities

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.