Marketing Executive - NEMEA

Abingdon, GB, OX14 3YP

Marketing

As a worldwide leader in next-generation cybersecurity, Sophos protects nearly 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats. Powered by SophosLabs – a global threat intelligence and data science team – Sophos’ cloud-native and AI-enhanced solutions secure endpoints (laptops, servers and mobile devices) and networks against evolving cybercriminal tactics and techniques, including automated and active-adversary breaches, ransomware, malware, exploits, data exfiltration, phishing, and more.

The award-winning Sophos Central cloud-based platform integrates Sophos’ entire portfolio of best-of-breed products, from the Intercept X endpoint solution to the XG Firewall, into a single system called Synchronized Security. Sophos products are exclusively available through a global channel of more than 47,000 partners and Managed Service Providers (MSPs). Sophos also makes its innovative commercial technologies available to consumers via Sophos Home. The company is headquartered in Oxford, U.K., and is publicly traded on the London Stock Exchange under the symbol “SOPH.”

 

 

Job Purpose

 

This is a broad and challenging role within the NEMEA Field Marketing team based out of Sophos’s Headquarters in Abingdon which will deliver marketing activities targeted at both end-users and the channel for the Nordics region.

 

Main Duties

 

  • Create marketing plans with the Nordics sales team ensuring the correct resource and budget is attributed to each country and fulfilling company and regional objectives.
  • Build relationships with the marketing contacts at Distributors and key Resellers within the Nordics region and support them in creating marketing plans and driving them towards execution.
  • Deliver the activity you own in the NEMEA marketing plan including budget management and appropriate distribution of MDF for the Distributors and Resellers within the Nordics.
  • Plan and execute direct to end-user marketing activity for the region including; PPC/SEO, 3rd party lead generation, email campaigns, social media, events, webinars, etc.
  • Where necessary adapt corporate campaigns for the region and roll out to end-users and provide co-branded versions for Distributors and Resellers.
  • Work with the Nordics sales team and Distributors to deliver effective ‘to channel’ communications, fully understanding the needs of the Resellers within this region. For example, newsletters, events and webinars.
  • Support Nordics Resellers in the uptake of ‘thru channel’ marketing activity examples being digital marketing, campaigns and events.
  • Work with the Nordics Sophos Channel Account Managers to improve the uptake of Sophos’s channel enablement tools such as ‘website in a box’, partner referral ID and the Channel Service Centre.
  • Remotely manage marketing events within the region including Sophos hosted seminars, tradeshows and partner events and attend where necessary.
  • Build awareness within the Nordics region using tools such as social media, third-party advertising and industry events. Work closely with the Nordics PR Manager to raise the profile of Sophos using appropriate press outlets.
  • Track and report on all marketing spend showing ROI and lessons learnt from each activity. Review MDF spend and make suggestions, based on partner revenue, on future marketing investments.  
  • Manage Sophos supplier relationships (for example, event agencies, print, design) to ensure project objectives are met with excellent value-for-money for Sophos.
  • Work effectively as part of the Field Marketing team contributing to overall team success and suggesting improvements to maximise performance.

 

Special Conditions

 

  • Must be able to travel within the UK and regularly to the Nordics region (Sweden, Denmark, Finland, Norway and the Baltics).
  • Must be able to work non-standard hours from time to time, e.g. to attend events and trade shows.

 

Organisational Structure

 

  • Reports to Senior Marketing Manager in the UK and works closely with the Nordics sales team, external suppliers and Sophos Distributors and Resellers.
  • Part of the NEMEA Field Marketing team and requires close working with all team members.

 

Expereince and Skills

 

Essential

 

  • Knowledge of executing marketing mix elements
  • Copywriting
  • Execution of marketing campaigns using digital marketing, websites, email, newsletters, direct mail, social media and events
  • Using CRM or other marketing systems to track marketing activities and investments
  • Event management/support

 

Desirable

 

  • Knowledge of the IT Security or Technology Market
  • Experience in a B2B Technology company
  • Knowledge of Channel Marketing
  • Experience of working within a global, channel led organisation
  • Language skills appropriate for the region, such as Swedish, Danish, Finnish.

 

Qualifications

 

Essential

 

  • Educated to degree level or equivalent

 

Desirable
 

  • Marketing qualification CIM or equivalent (or working towards)

 

Equal Opportunities

 

Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.

 

 

If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights.  If you have any questions about Sophos’ data protection practices please contact dataprotection@sophos.com.

At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.


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