Market Research Analyst

Abingdon, GB, OX14 3YP


Sophos Overview – Cybersecurity Evolved

Sophos evolves to meet every new challenge, protecting more than 400,000 organizations of all sizes in more than 150 countries from today’s most advanced cyberthreats. Powered by SophosLabs, our cloud-native and AI-enhanced solutions are able to adapt and evolve to secure endpoints and networks against never-before-seen cybercriminal tactics and techniques. Managed through our award-winning, cloud-based platform, Sophos Central, our best-of-breed products work together through our unique Synchronized Security system to share threat intelligence and respond to evolving threats. The Sophos suite of products secures networks and endpoints against automated and active-adversary breaches, ransomware, malware, exploits, data exfiltration, phishing, and more.

Job Purpose


To research, test, benchmark, document, and analyse relevant security products, and deliver tailored competitive information to internal and external customers globally.


Main Duties


  • Research competitor products and businesses to identify competitive advantages and disadvantages, documenting and recoding findings
  • Provide cover and respond to requests for competitive analysis and information via the competitive hotline from Sophos Sales and partners, in line with defined service levels
  • Create and maintain competitive sales tools, such as battlecards and other collateral on an on going basis
  • Liaise with product management and product marketing
  • Ensure documents are prepared in time for product and feature launches
  • Ensure competitive collateral reflect current marketing messages
  • Conduct and report on research into specific features, user experience, or other elements of competitors’ products
  • Maintain and build out test lab facilities to support the evaluation of third-party products
  • Help maintain inventory of current lab assets to enable fast and accurate testing on demand
  • Assist in procuring products for the lab as required
  • Conduct research with customers and partners to identify and understand requirements, experiences, and problems encountered with Sophos and competing solutions
  • Stay abreast of industry news, in particular competitor product and business events
  • Share relevant industry news with appropriate audiences through brief or in-depth news posts
  • When required, deliver demonstrations of competitor products to smaller internal audiences, highlighting features and differences to Sophos products
  • When required, set up and run tests to benchmark Sophos and third-party product performance and efficacy
  • Manage and track work tasks in task management system
  • Assist with various administrative tasks related to Competitive Intelligence


Special Conditions


  • Some international travel may be required


Organisational Responsibility


  • Reports to the Senior Market Research Manager
  • Works closely with Competitive Intelligence team, Product Managers, Marketing and Engineering
  • Supports Sales, Sales Engineering, and other groups as required






  • Strong hands-on experience of setting up and administering one or more common operating systems (Windows, Linux, and/or OS X)
  • Setting up and maintaining a variety of hardware and software platforms
  • Experience of setting up and administrating endpoint security products
  • Setting up TCP/IP network
  • Writing reports of research findings
  • Experience of using common search tools




  • Experience of Information security industry
  • Experience of working in a sales or marketing role


Skills and Abilities




  • Technically adept – Able to setup, upgrade and troubleshoot computer software and hardware
  • Able to deploy and use Sophos or competing security products
  • Understanding of relevant metrics and other technical proof points and how to generate and evaluate them in a lab environment
  • Knowledge and understanding of TCP/IP networking
  • Organised, eager and fast learning - Able to quickly grasp new and complex technologies or concepts
  • Strong written communication skills (clear message, spelling, grammar)
  • Able to communicate complex and often abstract concepts in a simplified way
  • Able to articulate product strengths and weaknesses in a clear and structured way
  • Programming or Scripting using common tools
  • Strong analytical skills – analysing large amounts of information and draw conclusions
  • Able to search for specific information in documents and on the Internet
  • Able to use Excel, Word and PowerPoint at a high level




  • Presentation skills
  • Business acumen






  • Attention to detail
  • Data facility
  • Driving for quality
  • Problem solving




  • Tenacity






  • College degree or above, or equivalent




  • A computing based BSc or MBA
  • Industry certification (Comp TIA, CISSP, CCNA, MCP etc.)






  • Computing related qualification (Microsoft, Cisco, CompTIA etc)
  • Sophos sales training






  • Understanding of security product performance metrics




  • Understanding of typical sales process
  • Understanding of business economics and competitive market forces


Equal Opportunities


Sophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, colour, age, disability or sexual orientation.


If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos.  If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  If you have any questions about Sophos’ data protection practices, please contact



At Sophos, we want every organization to be protected by innovative, next-generation IT security, even those who don't have a huge IT staff. We protect organizations of all sizes, all around the world by making enterprise-grade security that is simple to deploy, manage, and use. It is our passion, and something we are truly proud of.

Job Segment: Cisco, Cloud, Linux, Testing, User Experience, Technology